Research Findings 3
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February 9, 2010, 8:36 pm
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Viral Marketing is the spreading of a message like a virus, from one to another. For example, word of mouth.
- Make people feel something – Have an opinion, express ideas, pump people’s excitement
- Do something unexpected – Shock people; do something out of the ordinary.
- Do not try to make advertisements (that suck) – Make advertisements that people will remember.
- Make sequels – After catching people’s attention, do something about it.
- Allowing sharing, downloading and embedding – It will spread like a virus.
- Connect with comments – Connect with the audience. Interact with them.
- Never restrict access – No exclusivity.
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